Project Campaigns & Broadcasts
Exploring the intersections of creativity, social consciousness, and innovative design, these projects represent a new era of purpose-driven fashion. From RAM TV's groundbreaking media storytelling to Thierry Mugler's commitment to empowering marginalized communities, and the transformative Primal Threat collaboration between Balmain, Zendaya, Jaded London, and Diesel, these initiatives challenge traditional fashion norms. Each project goes beyond aesthetic expression, using fashion as a powerful platform for social dialogue, sustainability, inclusivity, and cultural change.
BALMAIN x ZENDAYA
This collaboration leverages Zendaya's influence with Gen Z, her advocacy for size inclusivity, and her bold fashion choices with Balmain's French luxury heritage and craftsmanship. The partnership aims to expand Balmain's U.S. market presence while making luxury fashion more accessible through extended sizing (US 0-16 and 12W-28W). Their shared values of diversity, empowerment, and innovative style make this an authentic and potentially transformative partnership.
PRIMAL THREAT: A Revolutionary Fashion Collaboration
In an unprecedented fusion of creativity and consciousness, Jaded London, Dsquared², and Diesel have joined forces to redefine the fashion landscape with the PRIMAL THREAT collection. This groundbreaking collaboration goes far beyond traditional design—it's a powerful statement about the future of sustainable, purpose-driven fashion.
By combining Jaded London's bold streetwear aesthetic, Dsquared²'s high-fashion sensibility, and Diesel's denim expertise, the collection creates a unique narrative that speaks to a new generation of global, environmentally-conscious consumers. The project isn't just about clothing; it's a manifesto for change, featuring:
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Innovative, sustainable design using recycled materials
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A commitment to wildlife conservation
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Cutting-edge digital experiences
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Garments that blur gender boundaries and challenge traditional fashion norms
With a strategic focus on sustainability, the collection pledges 50% of proceeds to conservation projects, 25% to sustainable innovation, and 15% to education and advocacy. It represents more than a fashion line—it's a movement aimed at transforming the industry's approach to design, consumption, and environmental responsibility.
Launching during Paris Fashion Week, PRIMAL THREAT is not just a collection, but a bold statement that fashion can be a powerful catalyst for global change.
MUGLER
Based on the project materials, this collaboration makes sense because Mugler has a long history of supporting the LGBTQ+ community and taking bold social stances. The campaign aims to combat misinformation and stigma around monkeypox while staying true to Mugler's avant-garde, inclusive aesthetic. It leverages Mugler's fashion influence and ballroom culture connections to raise awareness in an authentic way that honors both the cause and the brand's heritage of empowering marginalized communities.
